Effective Date: May 31, 2017
Revised: May 31, 2017 to include mandatory Adobe disclaimers.
Detroit Trading is amongst the world's foremost aggregators of "in-market" shopper intelligence, providing data to original equipment manufacturers and dealers that are responsible for more than 30,000 individual vehicle sales or $1 billion in monthly car sales. When used in these Terms, Detroit Trading shall include any parent companies, affiliates, directors, officers, and employees.
The Site provides users with various services, including an online platform that enables users to (1) comparison shop new and/or used vehicle pricing based on style, segment, brand or payment amount; (2) create an Account with Car.Show where you can save vehicle searches and streamline your experience with Car.Show functionality; (3) fill out online quote forms to ask questions, learn about available manufacturer incentives, estimate the trade-in value of a vehicle and be placed in contact with an original equipment manufacturer, local vehicle dealer and/or seller; and (4) learn more about pricing on new and/or used vehicle inventory through a toll free telephone number (the "Services"). By using the Site or by providing personal information to us, you agree to the terms set forth below (the "Terms"). We respect your privacy when you use our Site.
This policy does not cover the practices of companies that Detroit Trading does not own or control, or to people that Detroit Trading does not employ or manage, or to information collected by means other than those provided on this Site.
How Detroit Trading Collects Personal Information
Quote Request Form
Another tool available on the Site is an online quote request form (the "Quote Form") that you can use to research online pricing for new and used motor vehicles, identify available manufacturer incentives on new and used motor vehicles and/or estimate the trade-in value on a motor vehicle. Additional features, functionality and tools may be deployed from time to time. The Quote Form requests that you provide your first and last name, a valid home mailing address, city, zip code and phone number. This information is required to find pricing from partner dealers in your community, and to contact you with additional information.
How Information is Used by Detroit Trading
Information We Collect
As mentioned above, when you create an Account or use our Quote Form service, Detroit Trading collects and/or aggregates the following information from you:
How Detroit Trading Uses the Personal Information It Collects
Detroit Trading may share your Personal Information in the following ways:
Outside of these circumstances listed above, we do not sell or otherwise share your Personal Information.
Transferability. If a person or entity bought Detroit Trading or if Detroit Trading is merged with another company or entity, Detroit Trading will transfer your Personal Information to the entity who either acquired or merged with Detroit Trading so that this party could carry on Detroit Trading business functions.
Verification of Vendors and Partners. As noted above, we may share your Personal Information — whether in return for compensation or otherwise — with various sellers, vendors, suppliers, and advertisers who wish to do business, or attempt to do business with you, so that they can sell you a motor vehicle. While we use good faith efforts to verify that such sellers, original equipment manufacturers, vendors, suppliers, and advertisers promote products and services of interest to site users, we cannot, and do not, endorse such vendors, suppliers, advertisers, products or services unless we expressly state otherwise.
Your Consent. By using the services on this Site, you give to us and to those to whom we provide your information the right to contact you and to attempt to sell to you one or more motor vehicles. This includes packaging your information and providing it — for compensation or otherwise — to a vehicle seller or related party as a sales lead.
Your use of this Site establishes a business or other applicable relationship with us for purposes of CAN-SPAM, the Telephone Consumer Protection Act and all other applicable law that addresses unsolicited commercial communications.
If you wish us to refrain from providing your Personal Information in this manner, please see the opt-out information and contact information provided below.
You might be able to exercise choices regarding such companies using third-party tools. Information about those third-party tools is available at http://www.networkadvertising.org/choices/ and http://www.aboutads.info/choices/.
Additionally, most web browsers include a "do not track" setting. There is a lack of certainty among companies on the web about the impact of the setting on the information collected. If you enable that setting, it will not change what information is exchanged with your computer, or how that information is used, when you visit our website(s).
Adobe Marketing Cloud Device Co-Op Disclaimer
Detroit Trading and its affiliates participates in the Adobe Marketing Cloud Device Co-op to better understand how you use our website and apps across various devices, and to deliver tailored promotions and advertising. Learn more about how our partners at Adobe does this by clicking here
Detroit Trading uses commercially reasonable administrative, technical, personnel, and physical security measures designed to safeguard information about you in our possession against loss, theft and unauthorized use, disclosure or modification. Despite these measures, we cannot guarantee perfect security of networks, servers and databases we operate or that are operated on our behalf.
Opt-Out Procedures and Processes
If you no longer wish to receive Detroit Trading communications, promotional materials or have your Personal Information provided to third parties, then you may opt to not receive such communications or have information shared.
Detroit Trading will comply with such requests as soon as is commercially practicable. This compliance may involve batch processing and other processes that may take ten (10) days or longer to process.
To opt out of Detroit Trading communications or to change your preference as to how we share your information with third parties, please email us at: firstname.lastname@example.org, subject line "Detroit Trading - Opt Out Request".
NOTE: We will continue to keep your Personal Information and any related information to the extent necessary to maintain our relationship with you and/or respond to any governmental or legal proceedings.
Opt-Out Rescission. If you opt out per the process set forth above, but then either (a) provide your Personal Information to us again using the Site, (b) provide your Personal Information to us again using a related site owned by a Detroit Trading affiliate or parent or (c) under other circumstances permit us to use your Personal Information, then we will regard your opt-out as rescinded.
Special Information for California Residents
California Civil Code Section 1798.83 entitles California users to request information concerning whether a business has disclosed certain information about you to any third parties for the third parties' direct marketing purposes. California users who wish to request further information in compliance with this law or have questions or concerns about Detroit Trading' privacy practices may contact us at email@example.com subject line "Detroit Trading - CA Privacy Disclosures".
Online Tracking Policy for California Residents: As of the effective date of this Privacy Statement, there is no commonly accepted response for Do Not Track signals initiated by browsers, therefore we do not respond to them.
Questions and Suggestions
670 S. Old Woodward
Birmingham, MI 48009
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